Title and Full Name

Mr. Gratitude Tasara

Position

Lecturer

Biography

With over six years experience in Higher Education, Gratitude is currently studying towards a Postgraduate Diploma in Tertiary and Higher Education in a bid to hone his pedagogical skills. He’s passionate about teaching and research, with particular emphasis on Strategic Marketing, Sales and Key Account Management, Product Development and Innovation Management, Branding, and International Marketing. Having published two papers in peer-reviewed journals already, he's also lent his research skills in a consultancy role to a particular local authority on how best to leverage a private sector-led growth of one of the largest cities in Zimbabwe. In addition to this, he's also currently the Work-related Learning Coordinator for the Department of Marketing.

Contact Details

Email: gratitude.tasara@nust.ac.zw

Courses being Taught

Principles of Marketing,

Strategic Marketing,

Sales and Key Account Management,

Product Development and Innovation Management.

Education including Awards and Honours

Bcom Marketing (Hons), NUST,

MSc Marketing, NUST.

Work History (Public/Private Sectors)

High school teacher (2003-2018),

Adjunct Lecturer (2018-2022),

Lecturer (2022-).

Research Interests

Strategic Marketing,

International Marketing,

Branding.

Publications, Research Projects, Exhibitions, Conferences, etc.

Tasara, G., Makudza, F., Ndlovu, G. N., & Masengu, R. (2021). Nation branding: Twenty-first-century branding dynamics impacting emerging economies in the global marketplace. Skyline Business Journal, 17(2), 44-60. https://doi.org/10.37383/SBJ170204

Makudza, F., Tasara, G. & Muridzi, G. (2019)

Plummeting Consumers' Brand Switching Behaviour Through A Holistic Product Strategy In The Cola Industry. Business Excellence and Management. Volume 11 Issue 3. https://doi.org/10.24818/beman/2021.11.3-06

Community Service/Engagement

Training of 5th Ave. vendors on basic Marketing skills,

Ingutsheni Hospital patient pad drive