Title and Full Name

Mrs Sothini Natalia Ngwenya

Position

Lecturer 

Biography

Sothini brings over 15 years of experience to the classroom, having lectured in a variety of marketing subjects. From 2012 to 2019, they served as the first Chairperson of the Marketing department, leading the team with great success. Their passion for marketing extends beyond academia. They possess 10 years of experience working in both the public and private sectors across various fields, including business administration, marketing, and educational administration. Her research interests lie at the intersection of marketing communications, distribution and logistics, and international marketing. They are also actively involved with the Marketing Association of Zimbabwe, and enjoy giving back to the community through consultancy and engagement.

Contact Details

Email: sothini.ngwenya@nust.ac.zw

Courses being Taught

Distribution and Logistics

Marketing Communication

International Marketing

Education including Awards and Honours

Master of Business Administration (NUST)

Bcom Hons Management (NUST)

Post Graduate Diploma in Education (ZOU)

HND Marketing (Masvingo Polytechnic College)

Diploma in Labour Relations (IPMZ)

Work History (Public/Private Sectors)

Lecturer NUST (2008-Date)

Chairperson Marketing Department- NUST (2012-2019)

Senior Assistant Registrar –Harare Institute of Technology (2006-2007)

Senior Administrative Assistant – NUST (2001-2006)

Acting Assistant Registrar –Human Resources NUST (Feb 2003-Oct 2003)

Classified Sales Supervisor –Chronicle (1999-2001)

Research Interests

Distribution and Logistics

Marketing Communications

International Marketing

Publications, Research Projects, Exhibitions, Conferences, etc.

Tapererwa, F., Ngwenya S.N. and Tibugari, H. (2023) Porter’s diamond model and Zimbabwe’s national competitiveness in the cut flower industry. African Journal of Agricultural Research. Vol.19(9) p 879-890

Marandu, E.E., Makudza, F. and Ngwenya, S.N. (2019)Predicting students’ intention and actual use of e-learning using the Technology Acceptance Model: a case from Zimbabwe. International Journal of Learning Teaching and Educational Research 18(6) p 110-127 DOI:10.26803/ijlter.18.6.7

Moyo, A. and Ngwenya S.N. (2018) Quality Assurance in Education: An International Perspective, v26 n 3 p374-390 ISSN 0968-4883

Community Service/Engagement

Ingutsheni Hospital patient pad drive