Email judith.charumbira@nust.ac.zw, jcharumbira2004@gmail.com

Position: Lecturer

Biography

Judith Charumbira is a policy-engaged research consultant and an Accredited Marketing Practitioner (Marketer’s Association of Zimbabwe/ Institute of Marketing Management (MAZ/IMM). She is passionate about research and innovation and knowledge impartation has experience in research and consultancy in marketing and supply chain management and has participated in many university committees. Her research interests are in marketing, value chain analysis, supply chain management, procurement, customer service, relationship marketing and consumer buying behaviour. Judith is also a reviewer for several journals. She was part of the research team on a two-year grant from the World Anti-Doping Association (WADA) for research on clean sports in Zimbabwe. She is currently working on a research project, on Locally led Indigenous Nature-based Solutions for Climate Change Adaptation in Zimbabwe. The Research project is funded by the Government of Canada, through the Global Affairs Canada Climate Finances. She is passionate about women empowerment and to impart knowledge on market linkages for their produce to smallholder farmers and new farmers.

Qualifications

PhD Marketing (University of Lusaka, Zambia)

Msc Marketing (NUST)

Post Graduate Diploma in Management( PGDM NUST)

Graduate Certificate in Education (UZ)

Bachelor of Arts (UZ)

Areas of Interest

Supply Chain Management, Logistics,

Procurement, Strategic Marketing, ESG Marketing, Business Marketing,

Customer Relationship Management, Customer Experience, Inventory, Management,  New Product Development, E-commerce, Sports Marketing, Consumer Behaviour, Services Marketing, ESG Marketing

Courses being Taught

Consultancy,

Customer Relationship Management,

Logistics and Supply Chain Management,

Business Research Methods,

Research Methods

Research links

1.https://www.academia.edu/download/87887291/Supply_chain_Coordinat on.pdf

2.https://www.researchgate.net/profile/LysiasCharumbira/publication/292152771_The_Use_of_Sport_Sponsorship_as_a_Brand_Equity_Building_Tool_by_Zimbabwean_Companies/links/56ab5f4308ae8f386569ab54/The-Use-of Sport-Sponsorship-as-a-Brand-Equity-Building-Tool-by-Zimbabwean-Companies.pdf

3.https://www.academia.edu/download/87887246/Supply_Chain_Integration.pdf

4.https://indianapublications.com/articles/IJALS_2(3)_112_62aa1f193ab7d0.91294126.pdf

5.https://www.researchgate.net/profile/Mlisa-Ndlovu/publication/365375753_Service_delivery_challenges_faced_by_Zimbabwean_local_Authorizes_A_revisit_of_the_impact_of_the_2013_ministerial_directive/links/63a2ecfc11ee977b43ecab43/Service-delivery-challenges-faced-by-Zimbabwean-local-Authorizes-A-revisit-of-the-impact-of-the-2013-ministerial-directive.pdf

6.https://www.researchgate.net/profile/George-Shava-2/publication/360523583_Adopting_Quality_Assurance_Standard_to_Enhance_High_Operational_standards_in_State_Universities_the_Zimbabwean_Context/links/627bc010973bbb29cc7590ac/Adopting-Quality-AssuranceStandard-to-Enhance-High-Operational-standards-in-State-Universities-the-Zimbabwean-Context.pdf

7.https://www.allmultidisciplinaryjournal.com/uploads/archives/20230113131050_A-23-12.1.pdf

8.https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://ijrehc.com/&ved=2ahUKEwjZ8-Hg1vaGAxUXYEEAHVziCsgQFnoECCQQAQ&usg=AOvVaw1ASoIJXLMGKumpk_8Jn2gA

9.https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://indianapublications.com/articles/IJHSS_3(3)_28-

44_6245fab1ddbc87.46232865.pdf&ved=2ahUKEwjL24mV2PaGAxWPU0EAHRR7DqEQFnoECB8QAQ&usg=AOvVaw3AGZ6Fm44-jX4Dna3OeXP7

Publications

9 publications

Supervision of research projects and Dissertations (more than 120)

Community Service Engagement

Facilitating Research Methods training for the Institute of Insurance of Zimbabwe students.

Journal Reviewer

1. The International Food and Agribusiness Association (IFAMA)
2. The Fountain- Journal of Interdisciplinary Research (Catholic University
3. International Journal of Research and Innovation in Social Sciences (IJRISS)
4. African Journal of Innovation and Entrepreneurship (AJIE)
5. International Journal of Research and Innovation in Applied Science (IJRIAS)
6. International Journal of Latest Technology in Engineering, Management and Applied Science (IJLTMAS)

Zesa Consultancy